The large population in India significantly incentivizes the education sector. Around 29% of the population in India is aged between 0–14 years. That means a huge opportunity for educational institutes as well as colossal competition. Education centers are putting their best to enroll as many students as to fill their pockets. If you are in the education sector, then you can understand that the new age is so smart. Students and parents these days don’t just listen to you but also see your previous performance.
In FY19, India recorded around 39,931 colleges and 993 universities. It was also registered that almost 37.4 million students got enrolled in higher education over 2018–2019. The government of India had planned to increase gross enrollment from 26.3% to 30% by 2020, but now, we may have to wait and see the statistics due to the COVID-19 outbreak. So, you see, setting up a foothold in the education sector is lucrative but not easy, subject to the number of institutions.
Now, if the competition in the education sector is so intense, then how can you increase student enrollment in your education center? Let’s glance at a few proven points to reach your enrollment targets.
- Expand Your Digital Presence
When is the last time you wanted some service and wandered around in the market to search for that store? No one does that in the era of the internet, right? You just google everything you need and find it. Similar is the case with educational centers. Now, increasing your social presence is all you need to do. Adopt inbound marketing strategies to expand your digital presence and reach out to as many people. Share your annual journey, from tests to tours, with your audience. Show them your infrastructure and highly-qualified staff. As much as your audience can know you through the internet, the more are chances that they will choose you over other education centers.
One of the best tools that you can use to get success at your inbound marketing strategy is FinCRM. From capturing leads through your website to run strong email & SMS campaigns, you can do everything proficiently with minimum effort.
- Develop Website With Mobile-Compatibility
It is no brainer that the use of mobile phones has increased a lot these days. Even many of you must be reading this blog on your mobile phones. In the 4th quarter of 2019, almost 52.6% of the entire web traffic was from mobile phones. So, now you understand that if your website is not optimized to open on mobile phones, then you are lagging. Your reach is low, your digital presence is less, then fewer people come to you, and you generate lower ROI.
Your challenge is to reach everyone; hence, you need to realize that even lower-income parents are going to search for you. They may have only a mobile phone as a source of internet connection. You are losing such prospects and pushing student enrollment down if your website is tough to read via mobile.
- Showcase Your Best Teachers and Their Qualities
“Good teachers know how to bring out the best in students.” — Charles Kuralt
Your school may have everything but not good teachers, then you are losing the game. As a parent, I would always like to know the capabilities and qualities of my child’s teacher. I want to know what qualities my child will bring home from school. Every parent wants to know that, right?
To quench this curiosity of parents and raise student enrollment, you need to use your best teachers for marketing your education center. Promote their qualities, their hobbies, their skills, specializations, because your students are going to grasp everything from them. Some students spend their entire school life in a single education center and that is because of the quality of education, extra-curricular activities, and teachers engaged there.
- Analyze Your Competition
Your education center must be the best-in-class but not always the choice of every parent. These days parents have a plentitude of choices. But as nothing is impossible, you can be the best in your industry by running a competitive analysis. See what others are offering, what is attracting parents to other schools/colleges, and plan your strategy accordingly. Knowing the peculiarities of your competitors helps you to stand out and increase your student enrollment.
- Don’t Underestimate The Power of A Digital Tool
Student enrollment is not just about taking the fees and teaching those kids. The process starts from the stage where your education center and prospects are strangers. You have to appear in front of them, then you have to answer their queries, you have to take follow-ups, send reminders, and the process ends when the child leaves the education center.
For handling everything from start to end, from the first interaction to fee submission, you need CRM software. You get your leads in CRM software, you can follow them up using CRM software, and even you can save details of fee submission & your staff’s salary in CRM software. This reduces a hell of a lot of work and increases student enrollment significantly. We have recommended you to use FinCRM above. You can try it for free here.
“Education is the passport to the future, for tomorrow belongs to those who prepare for it today.” — Malcolm X
A school for most of the parents is just not a building where their child will go and learn to read books. They figure out first if an education center will turn their child into a good person. And this quality you can reflect by offering good, personalized services. Many of the student enrollment decisions taken by parents are emotional. You can use these tips to bring out your best in front of parents to gain their trust and simultaneously, increase your student enrollment.