Technology has come a long way to shape the success of businesses today. Everyone is running behind the ultimate goal — to increase their business revenue. In support of that goal, automatic lead capturing is doing magic. Smart marketers no more use old-school formulas to capture leads. With certain advanced tools, they are making the most out of a small-time and little effort.
What are Leads in Sales?
A sales lead is an individual or business showing some interest in the service/product of your organization. A person may contact you with intentions to do business with you or sometimes just to explore and increase awareness. Both types of people are leads to a marketer, but only the first type has more chances of becoming a customer. A sales lead can be identified as a potential buyer of your product/service. Remember, a person or firm exploring to enhance awareness can also become your customer if he is walking around to compare and then buy.
What is Lead Capturing?
Lead capturing is the marketing process aimed at capturing the interest of an individual or organization to buy your company’s product/service. Marketers collect the details of numerous such people and share them with the sales team to persuade these people to close the deal with you. In the availability of a multitude of lead capturing tools, a few include online content, digital channels, live events, etc.
Why Lead Capturing is Important?
Lead capturing is a very important part of business operations to gather capture leads in bulk for uplifting your ROI. You capture lead details to effectuate business with them and earn more, which is everyone’s primary goal. Lead capturing increases recognition of your product/service and creates a set of circumstances of word of mouth.
Buyers have changed with time and so do marketers. Buyers are approaching new ways to look for the product/service and marketers are using those ways as their source for lead capturing. The number of sources and hard work of marketers is proportional to each other. Hence, technology is made to intervene in the process of lead capturing to automate it and lessen the manual work of marketers.
Automatic Lead Capturing for All Businesses
The competition in today’s world has intensified so much that people got a lot of work to do but in very little time. This gap remained unabridged for years, but now, we have got a solution to automate one of the most tiring parts, i.e. lead capturing.
Automatic lead capturing must have been the most awaited approach for the people spending a whole day to capture leads manually. You have to explore every 3rd party online channel to capture leads for your sales team. But now, technology has omitted this scenario from the picture. Lead capturing has become entirely an automatic process with minimal human efforts.
A number of tools, such as FinCRM, are available in the market with an automatic lead capturing feature. Your business can reach new heights with the integration of such tools in your operations. Don’t spend days in lead capturing; all leads are at your desktop in just minutes.
Let’s say, you are running a real estate business. You spend hours daily to capture leads and then contact them to persuade them and schedule a meeting with them. Then you also have to go for site visits, do paperwork with clients, and keep up with them for longer even after deal closure. This is just an outline of a real estate business; we know that you have much-much more than this to do. So to help you, why not omit those hours that you spent on lead capturing and save time for some more meetings & site visits?
After using the automatic lead capturing tool, you already have a list of leads that you need to call. Now this entire process has become shorter and less menial. You can relax for a few minutes between works, learn new approaches to sales, schedule one more meeting, make several more calls, or even take your team out for a treat.
Life at work becomes so much easier if you get even a single work unloaded. You are automatically getting hundreds of leads from all the online channels that you used to churn out for hours. Integrate your lead capturing tool with channels, such as Sulekha, Just Dial, India Mart, 99 acres, MakeMyTrip, etc. Integrate your tool with your website, inquiry form, & other sources and all these leads are in your pocket. Now, the only task you are left with is converting them into a customer.
For capturing quality leads, you can opt for FinCRM, which is a newly launched customer relationship software (CRM) in the market. It suits every business type and captures high-quality potential leads for you. You need to do a simple task, that is to integrate your desired online channels with this CRM software and that’s all is your work. Click here to try it for free.
What are you waiting for? You got to know everything about lead capturing and also, we have provided you a recommendation of FinCRM software to unburden your research task for the best lead capturing tool. Now, affix the star of the automatic lead capturing tool on the wand of your business and start growing magically.